Our board and senior management

Ross Jones – Non Executive Chairman

P1020273 - webRoss started his career at  Gerrard and National Ltd, a Discount House, in 1977 and was appointed as a director of the Gerrard Group Plc in 1986  In 1993 he completed the International Executive Programme at INSEAD before being appointed CEO of Gerrard & National Ltd. He was elected as the inaugural Chairman of the London Money Market Association in 1996. Ross remained with the Gerrard Group post the takeover by Old Mutual PLC in 2000 before leaving in 2004 to found JTP Partners LLP. Over the last 20 years Ross has served as a Non Executive Chairman and Director of a number of listed and Private Companies and joined the Board of The Alternative Pallet Company in January 2014. Ross became Chairman of The Alternative Pallet Company in January 2016.


Patrick Mulhall – Managing Director

P1020287 - webPatrick graduated with a Business Degree in 1992 and then trained as an accountant, initially within the public sector at Stoke Mandeville Hospital but then at CPM Field Marketing. It was whilst at CPM that he moved firstly into recruitment and then across into sales and the account management function. In 2003 he was approached by Mars UK and joined their sales programme. He then achieved fast track promotion to National Sales Manager and became part of the training and coaching team, responsible for the ice cream division. Towards the end of 2007 he moved to Ferrero UK and took responsibility of their largest “Route To Market” portfolio of Palmer & Harvey. In December 2013 he was again promoted to take on the role of National Sales Manager. Patrick joined the Alternative Pallet Company in August 2014 as Managing Director.


Steve Davies – Director

SteveSteve started his career with Pinchin Denny & Co, which was subsequently acquired by Morgan Grenfell Securities where he was a director and member of the management committee.He progressed to joining County NatWest Securities, having responsibility for building customer and proprietary trading teams. After a six month consultancy with The Stock Exchange Steve then joined Hoare Govett as a Director and was promoted to the Global Capital Equities Directive of ABN Amro as Head of equities trading. Since 1997 Steve has pursued private investments, and in 2002 became the founding partner in Tori Global, a consultancy business in the financial services sector. In 2003 Steve became a Director of Meon Capital, and also IAF securities in 2006. During the last 20 years has supported many private companies in raising money. 


Graham Hayes – Founder and Director

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Graham has spent 41 years in the packaging Industry both with the Machinery and Materials sector. Starting as a Management trainee with the packaging machinery group, The Kliklok Corporation, working in Redwood City, California and at their Head office in New York. Returning to the UK, he joined BP plastics in their marketing department, then Engelmann and Buckham, an import agency, selling paper converting machinery to the paper, packaging and print industry.  He negotiated an agency agreement with the Mead Corporation to supplying Kraft liner board for the corrugated industry, representing them successfully for 15 years. When Mead move into Coated Natural Kraft and Graham acted as a consultant for 3 years, assisting McKinsey with market research and the establishment of companies in the UK and Europe. Graham was later appointed Managing Director of Mead Coated Board (UK) Ltd.  In 1996, Graham led a management buyout of Bradman Lake Group. He grew the company into a £50m International packaging machinery business with 4 manufacturing plants in Europe and one in Charlotte, North Carolina. The company was sold to the Langley Group in October 2007. For the past 5 year Graham has been President of the Engineering and machinery Alliance (EAMA) a government lobbying group for British manufacturing and is well known in Whitehall by all the major political parties.  He started the Alternative Pallet Company in 2009 and was Managing Director until August 2014. He is a Fellow of the Institute of Packaging.


David Fitchett – Director

P1020280 - webDavid trained and qualified as a Chartered Accountant with Price Waterhouse in 1976. Since then he has held various senior finance positions in industry including confectionery group Trebor Basset and FMCG manufacturer London International Group where he spent three years as VP Finance for their North American Division.  In 1991 he became Finance Director of UK listed company WF Electrical plc until its sale to Dutch giant Hagemeyer in 2000. He then joined and subsequently became CEO of a small health and leisure group for 3 years until 2003. Since then he has run and assisted a variety of start ups and small businesses and has assumed a number of non-Executive Directorships. He assisted The Alternative Pallet Company with its initial funding process and joined the board in November 2011.


Rob Poole – Business Development

P1020277 - webRob started his career in Mechanical Engineering, transferring to sales of engineering consumables, components and spares in 1995. In 1997, Rob joined Dairi-Pak, a corrugated packaging converter, in the paper industry as UK Sales Manager with the responsibility of building new business. In 2003, having enjoyed significant growth, Rob was promoted to the position of Sales Director. In 2007, Rob and his family relocated to Canada and worked for Ibox Packaging in Vancouver, representing them in the Alberta region. On returning to the UK, Rob established Paperpro, acting as an agent for five businesses in the paper and packaging sector. In 2010, Rob joined The Alternative Pallet Company. 


Dave Rose – Sales

David has spent over 20 years in the FMCG and Field Marketing sectors, where excellent Client understanding and good collaborative management is paramount. Recognising the importance of these disciplines has seen David’s career grow from Field Sales Executive through to National Account Management to Strategic Director. He also brings a great level of knowledge across multiple sectors and industries including wholesale; FMCG; pharmaceuticals; food service and Point of Sale. David heads up our Sales Strategy – helping our customers with the best and right solutions for them. He looks forward to meeting you soon. He also plays golf and will always welcome a game!


Quentin Solt – Adviser to the Board

IMG_2176 QQuentin is a corporate finance lawyer.  Having been a senior partner at Berwin Leighton Paisner in 2002 he established his own firm specialising in corporate and commercial advisory services for high growth businesses and from 2004 to 2007 was engaged by Pillsbury Winthrop Shaw Pittman LLP as a consultant to head its London corporate team office. He sold his firm to Burlingtons Legal LLP in 2012, where he continues as a consultant. Quentin was one of two founders of Eurovestech PLC, an early stage technology investment company, which was listed on AIM for over a decade and where he remains on the Board.  He has a wide range of interests, having trained as a mediator and lectured at CASS and Cranfield School of Management. Quentin was appointed an adviser to board of The Alternative Pallet Company in 2012.